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How real estate agents use AI, from virtual tours to listing copy
AI now helps agents show homes remotely, prepare listing photos, write the copy, keep up with buyers and get a deal to closing, each job with its own tools and its own way of charging.
An agent's week runs from the listing to the closing, and AI tools are on offer for several of the stops along the way. Some build a 3D tour a buyer can walk through from home. Some edit or stage the listing photos. Some write the description and the social posts, some follow up with leads, and one reads the contract and tracks the deadlines.
The nine tools below fall into five parts of the job. Most have a low entry price with a limit that matters, and several charge extra on top. Prices are in US dollars.
Showing a home remotely
Matterport makes digital twins and 3D tours of properties. An agent can make a tour with a phone, a tablet or a 360 camera, measure rooms, objects and spaces, and use AI to remove the furniture from a property. Matterport also produces photo galleries and tour highlights, and reports on visitor traffic.
Its free plan covers one active space and two users. The Starter plan costs $12 a month, billed annually, with the price based on how many active spaces are in use, and it is meant for individuals and small businesses that need the basics. Schematic floor plans and MatterPak technical files cost extra on Starter, and the detailed, MLS-ready Property Intelligence report needs the Professional plan.
Listing photos and virtual staging
Three of the tools work on the photos. ReimagineHome takes the full set of listing photos, up to 50 in one pass, sorts them by room, flags compliance issues, applies fixes and enhancements, and exports a gallery with high-resolution downloads. It also stages common rooms virtually, from vacant to furnished, or with light redesigns, and edits exteriors. The free plan includes five designs. Essential costs $19 a month for 30 credits, and batch processing of listings, the feature built for real estate, is on Pro at $36 a month. It is aimed at real estate professionals and teams.
Virtual Staging AI does one job: an agent uploads a photo of a room and the AI adds furniture. It works with furnished and unfurnished photos, removes furniture, and stages across different room types and styles, with unlimited renders and downloads. The Basic plan costs $16 a month, billed as $192 a year, but includes six photos a month, which may not go far for a busy agent. API access is on Enterprise at $79 a month, billed as $948 a year. Customers in the EU, the EEA and the UK cannot subscribe at the moment. It suits realtors and agents who need photos for listings.
Autoenhance.ai is an AI photo editor for real estate photographers and media teams. It merges bracketed exposures into one image, keeps the view through the windows clear while the room stays bright, replaces skies, corrects color and perspective, and removes cameras and photographers from mirrors and other reflective surfaces. Its page says a full property shoot is edited in 5 to 10 minutes. Anyone can upload images and preview the enhancements with a watermark, without an account, but downloads without the watermark need a subscription or a per-image payment. The Essential plan costs $29 a month for 100 images, with extra images at $0.29 each, and images are kept for 45 days.
Writing the listing
Write.Homes turns an address, an MLS link or a set of property notes into marketing copy: listing descriptions, social captions, email blasts, flyers and more. It then tracks how that content does, with property page views, email engagement, social analytics and lead attribution. Plans start at $25 a month. There is no free plan, but there is a 14-day trial. It is built for agents, teams and brokerages that want to publish and track content across channels.
Cloze, covered below as a CRM, can also write detailed listing descriptions from a few basic facts, and its Business Platinum plan adds AI that creates, edits and improves content.
Keeping up with buyers and sellers
Follow Up Boss is a real estate CRM for agents and small teams. It connects to any lead source and website, organizes leads and contacts, automates follow-up, and lets agents call, text and email from inside the app. Its AI features include smart summaries, smart messages, suggested tasks and predictive lead prioritization. The Grow plan costs $58 per user a month, billed annually, and there is a 14-day trial. Calling costs an extra $33 per user on Grow, and some of the AI features use data from that calling feature, so the full set needs the add-on. Team inboxes come with Pro, at $416 a month for 10 users.
Cloze is a real estate platform that combines a CRM, marketing, lead management and AI insights. It reminds an agent when it is time to reach out to key people, turns leads that arrive by email into contacts, and runs drip campaigns across several channels. Its free plan includes contact management and an email inbox, and Cloze Pro costs $17 a month billed annually. It supports MLS and IDX feeds, though extra restrictions and charges may apply. There are iOS and Android apps, and it suits individuals and small businesses.
Structurely goes a step further and hands the conversation itself to AI. It talks to leads by voice, text and email, from first contact onward. For real estate, that means engaging buyers and sellers, nurturing long-term leads, answering inquiries, scheduling showings and passing on the conversations where someone is ready to act. It can also book appointments and callbacks, route and transfer calls, collect information, transcribe calls, and update the CRM. Pricing combines platform access, API access and usage, with voice from $0.07 a minute; support for several teams with permission controls is on the Large Team plan. It suits lean teams that want AI to handle conversations.
From contract to closing
ListedKit takes on the transaction paperwork. Its AI, Ava, reads incoming emails and matches them to the right deal even when the subject line has no address. It reads purchase agreements from any state, including handwritten ones, and pulls out the dates, parties and contingencies. It tracks milestones and deadlines, syncs them to the calendar, and drafts update emails for the agent to review before sending.
Pricing is per transaction rather than per month. One credit, at $14.99, covers one contract setup, and taking a deal from listing to close uses two credits, $29.98 in all. The first transaction is free. Ava Sign is a separate add-on at $29.99 per user a month, and credit bundles stop at 50, after which there is a volume discount by arrangement. ListedKit is built for high-volume teams that need transaction support, and it also names transaction coordinators, brokers, real estate attorneys and agents among its users.
What to check before signing up
Most of these tools have low entry prices with a limit that matters: six staged photos a month on Virtual Staging AI's Basic plan, 30 credits on ReimagineHome's Essential plan, 100 images on Autoenhance.ai's Essential plan, and one active space on Matterport's free plan. Others add charges on top, such as calling on Follow Up Boss, floor plans on Matterport Starter and signing on ListedKit.
It also helps to check where a tool works. Virtual Staging AI does not take customers in the EU, the EEA or the UK, and Structurely and ListedKit price by use, which suits an agent whose volume goes up and down but makes the monthly bill harder to predict.
