Carbliss Founders Set for Road America Event

Carbliss founders Adam Kroener and Amanda Kroener will headline the Sheboygan County Innovation Council’s Innovation Speaker Series at Road America’s Tufte Center on April 24. The free, all-ages event will focus on their experience building the Wisconsin ready-to-drink cocktail brand in Sheboygan County. Attendees will receive complimentary Carbliss beverages, Flawliss® giveaways and access to the WRL race car Carbliss backs, for photos. The event coincides with a 15-hour WRL endurance race weekend at Road America.

A Free Founder Conversation

The evening is designed around entrepreneurship, innovation, and community. Adam and Amanda Kroener will discuss building a business from the ground up, including its wins, challenges, and lessons learned.

“This is about giving back to the community that supported us from the beginning. We’re excited to share what we’ve learned and connect with people who are building something of their own.”

Race Weekend Connection

Guests can view the WRL race car that Carbliss backs together with car owner La Macchia Group. Adam Kroener and his team, managed by local company Forty 48 Competition, will compete in the WRL series 15-hour endurance race.

“This event brings together business, community, and a shared passion for building something meaningful. We’re looking forward to an evening of connection and conversation.”

What Carbliss Offers

Carbliss is a Wisconsin-based, woman- and veteran-owned premium ready-to-drink cocktail brand founded by Adam and Amanda Kroener. Its products are zero carb, zero sugar, and gluten free.

The event is free to attend and open to all ages. Registration is available through the Innovation Speaker Series event page.