Diamond Brew Closes Seven Figure Pre Seed Round

Diamond Brew has closed an oversubscribed seven-figure pre-seed funding round to expand its shelf-stable, machine-free coffee pod business. The Chicago company plans new SKUs and entry into the military channel through the Army and Air Force Exchange Service. Its trademarked hexagon pods contain flash-frozen coffee crystals that dissolve in hot or cold water. The lineup includes Craft Espresso, Decaf Bliss, and Magic Highland Midnight Roast, with the company stating that its Single Serve Craft Espresso has sold out three times.

Funding And Growth Plans

The investor group includes G/7 Venture Studio, Filipp Chebotarev of Cambridge Companies SPG, Beckett Industries, SGL Acquisitions, LLC, Charlie Walk, Kingsland Capital Group, Nobel Partners, Daniel Faierman of Habitat Partners, and NFL players including Sean Clifford and DeAndre Hopkins.

CPG operators Alex Sourry, Lily Rogath, and Dom Purpura also participated in the round. G/7 Venture Studio will work with Diamond Brew as an investor and embedded strategic partner on brand, creative, and growth.

Coffee Pods Without A Machine

Diamond Brew uses a proprietary liquid nitrogen flash-freezing process intended to preserve the flavor profile of freshly brewed espresso. The aluminum pods are recyclable, and the company says its spent coffee grounds are upcycled into furniture.

For buyers looking for portable coffee without a brewer, each pod contains 100% Arabica coffee beans, has 0g sugar and no additives, and can be mixed with hot or cold water. Diamond Brew says its products are third-party lab tested for mold, heavy metals, and toxins.

Customer Led Product Development

“Those 2,000 hours aren't just a content strategy, they're our R&D. Our customers don't just buy Diamond Brew, they help build it.”

Where Customers Can Buy

Diamond Brew launched in late 2024 and sells its coffee through its website, TikTok Shop, and Amazon. The fresh funding is set to support product innovation and planned distribution expansion, including the military channel.

“Diamond Brew debunks decades of stigma around instant coffee and reinvents convenient gourmet coffee entirely. One sip, you'll never go back. This is just the beginning of the Brewless revolution, one hexagon pod at a time.”