POV Beauty Raises Series A for Skin Prep Growth
POV Beauty Series A funding will support team growth, Sephora expansion, TikTok Shop activity and new skin prep products.
POV Beauty has closed a Series A funding round led by Silas Capital, with participation from Imaginary Ventures and RÉDO Capital. The skin prep brand, co-founded by Mikayla Nogueira and Ani Hadjinian, will use the investment to scale operations, expand its team and build its retail and ecommerce presence. The announcement follows POV Beauty’s launch in Sephora stores nationwide and online.
Building The Skin Prep Range
Launched in 2025, POV Beauty makes skincare and cosmetics products intended to prepare skin for makeup. Its current lineup includes Drench It, Glaze It, Whip It, Drip It, Chill It, Snatch It and Amp It. The company plans to add products designed to streamline the path to a flawless base.
The funding is set to support expansion at Sephora, team growth, a larger presence on TikTok Shop and a pipeline of skincare-makeup hybrid products.
“This year has been transformational for POV Beauty. We have proven our scale potential through retailers like Sephora, who deeply believed in our vision, and our team delivered the operational excellence to successfully execute massive launches. We knew immediately that Silas Capital was the right partner to help fuel this next phase. Their expertise in scaling prestige beauty is unmatched, and, with the addition of RÉDO Capital and the continued support of Imaginary Ventures, we are perfectly positioned to deliver a one-two punch of rapid retail expansion and category-defining innovation.”
Investment Partners Join
Imaginary Ventures had backed POV Beauty before its launch. POV Beauty recently rolled out a dedicated community app.
“POV Beauty represents a rare and powerful intersection of unparalleled digital community insight and intuitive, high-performance physical products. Mikayla and Ani have built a brand that truly listens to its consumers, delivering makeup-gripping solutions that address real whitespace in the market. Following their unprecedented launch at Sephora, the brand’s overwhelming momentum made it clear they are poised to lead the skin prep category. We are thrilled to partner with them to help fuel this next chapter of hyper-growth.”
Community Driven Growth
POV Beauty positions its products as clinically backed, beginner-friendly formulas for modern beauty routines.
“Our community drives POV and this investment is about honoring that community by dreaming even bigger. It allows us to grow our ecosystem and continue creating the clinically tested, game-changing prep products our community deserves, proving that when you put your audience first, the possibilities are truly endless.”
From an announcement by POV Beauty.
