Baby Hair Expands Under Phase Theory Beauty

Baby Hair®, the Houston multicultural haircare brand founded by Dr. Bre Hayward, is expanding under Phase Theory Beauty Co.™ with a scalp-first product approach. The brand’s range is designed to support scalp health, hydration, and hair growth across hair types and textures. Products are sold direct to consumers and through Amazon, Walmart.com, and Shein. Baby Hair® has received the Houston Equity Fund Open for Business Grant in partnership with Wells Fargo and the Harris County LiftFund Small Business Grant.

Scalp First Haircare

Dr. Hayward’s healthcare leadership, data analytics, and operational strategy background informs Baby Hair®’s focus on education, formulation integrity, and long-term hair health outcomes. The company positions scalp wellness as the starting point for maintaining and enhancing natural hair health.

“Haircare has traditionally focused on the strands, but the true foundation of healthy hair is the scalp,” said Dr. Hayward. “Our mission is simple — to help people get back the hair they were born with by addressing the root cause of hair concerns.”

Expanding The Beauty Platform

Baby Hair® operates under Phase Theory Beauty Co.™, an umbrella company founded by Dr. Hayward to expand into haircare, skincare, and wellness solutions rooted in science, education, and self-care. The company is also developing educational initiatives focused on proper haircare practices, particularly in underserved communities where access to culturally relevant products and education has been limited.

“We are not just building a product line — we are building a system that helps people understand their hair, care for it properly, and see real, lasting results over time,” Dr. Hayward added.

Online Sales Channels

Baby Hair® is reaching customers through its direct-to-consumer channels and major online marketplaces. Its product range is intended for individuals and families seeking scalp-focused haircare across diverse hair types and textures.