Get Engaged Joins SAMY to Expand Global Reach

Get Engaged, a leading U.S. social-first agency, has joined global independent social-first agency SAMY. The combination brings Get Engaged’s U.S. relationships and culture-focused work together with SAMY’s global scale, data, strategy and creative services. Get Engaged has more than 120 employees across four U.S. cities, while SAMY has more than 1,200 specialists across 20 offices and 55 markets. Get Engaged will anchor SAMY’s U.S. operations. Its founders, leadership team and client relationships will remain in place.

Global Campaign Capabilities

Get Engaged clients will gain access to campaign activation capabilities across Europe, Asia and Latin America. The combined offering covers data and insights, strategy, creative work, content production, social commerce, product development and technology.

The agency will continue its hands-on service model while using SAMY’s international organization to support brands in more markets.

“We built Get Engaged to help brands connect with culture in ways that move their businesses forward. Joining SAMY gives us the global reach, technology and talent to take that vision further. What excites me most is our shared ambition for where this industry is going and the role we can play in shaping it. As I step into the CEO role of Get Engaged, I'm proud of what we've built and energized by what this partnership makes possible for our clients and our team.”

Services And Technology

The combined business will use SAMY’s existing proprietary technology and AI-powered tools alongside Get Engaged’s relationships with talent and creators. Get Engaged’s services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media.

SAMY brings social-first strategy, technology, research, market intelligence, content production, creator marketing and international operating infrastructure.

“Joining forces with Get Engaged consolidates SAMY as an independent, global leader in social and creator marketing. Having established a proven track record as a leader in Europe and Latin America scaling our U.S. footprint was one of SAMY's primary growth objectives and Get Engaged is the ideal partner to lead that expansion. We now bring our data and insight- driven Influencer and Social capabilities, powered by tech and AI, to maximize strategy and creative output, allowing leading brands to resonate authentically with today's audiences.”

Continuity For Existing Clients

Get Engaged serves clients including Sephora, Raising Cane’s, DoorDash, Live Nation, NBCUniversal, EA Games, Sazerac, Universal Music Group and Perplexity. The company was founded in 2016 by Alex Dermer, Cam Fordham and Ben Hiott.

“Get Engaged has been a valued partner of Raising Cane's since 2018 and has helped the Brand reach new audiences in fun and engaging ways that feel authentic and genuine to both the Brand and our Customers. The team at GE is collaborative, resourceful, and skilled at helping identify opportunities for Brands to capitalize on cultural moments and maintain that momentum through fresh ideas and industry-leading insight.”

A Larger International Organization

The combination creates international collaboration opportunities for employees and brings together specialists across additional markets. SAMY’s client roster includes L’Oréal, Barilla, The North Face, Diageo, Microsoft, Red Bull, Grindr and Unilever.

Get Engaged and SAMY said the combined organization will focus on helping brands work across creators, entertainment and social channels.