Anthropologie Launches Holiday Comedy Series

Anthropologie has launched “The Holiday Party,” its first original microcomedy series, with comedian and creator Pooja Tripathi. The five-part social-first series is part of the brand’s “On My Way” holiday campaign. Tripathi, creator of Brooklyn Coffee Shop, has more than 870,000 followers across social platforms and has generated over 50 million views across the platforms. The series incorporates the retailer’s fashion, home, gifting and entertaining assortment into a holiday party story.

A Social First Holiday Story

The series uses the humor, personalities and unexpected dynamics of holiday gatherings in an episodic format designed for social platforms. Its release reflects Anthropologie’s effort to use original entertainment in its holiday campaign.

“The way people discover and engage with content is constantly evolving, and we see an opportunity to tell stories our community genuinely wants to watch. With our first original microcomedy series, we wanted to bring a new perspective to holiday storytelling that felt entertaining and distinctly Anthropologie. Pooja was already a fan of the brand, and we knew our customers would connect with seeing someone who shares their appreciation for Anthropologie bring our holiday world to life in her own way.”

Tripathi Brings Character Comedy

The collaboration draws on the character-driven storytelling behind Brooklyn Coffee Shop. “The Holiday Party” is Tripathi’s first creative collaboration with Anthropologie.

“Working with Anthropologie to bring the vision for this series to life was so much fun - they let me focus on the comedy while they tackled the aesthetic world of the party with their incredible production design, styling, and set decoration team. I loved bringing creators who I admire and respect together to create a series that combines the warm and cozy holiday feeling with a wacky, unexpected flavor of comedy that you don’t normally get to see in classic retail holiday campaigns. I’m grateful that Anthropologie trusted our team’s vision and excited to share it with the world!”

Episodes Roll Out This Month

The first episode is available on Anthropologie’s Instagram account. New episodes and behind-the-scenes content will roll out across the brand’s social channels from November 11 to November 19.