Joie Funds 25 Mothers in New Orleans Program

Joie has funded the full nine-month cohort of 25 mothers at One Happy Mama in New Orleans through a partnership with the JLH Fund. The baby gear company marked the investment at the Create Your Joyful Life event, where mothers took part in vision boarding, mentorship, and connection. Held at Son of a Saint, the event also gave participants baby gear items that many had included on their boards. Joie team members helped each mother set up and safely use the products.

A Nine Month Cohort

Joie’s funding provided the financial foundation for One Happy Mama’s full cohort of 25 mothers throughout the year. One Happy Mama supports young mothers through programming, mentorship, and community, while the JLH Fund provides grants, growth capital, and technical assistance to founders, nonprofit leaders, and community builders.

The event brought the cohort together at Son of a Saint, a JLH Fund grantee that mentors fatherless young men. Food was provided by Viola’s Heritage Breads, another JLH Fund grantee.

“There's something incredibly powerful about watching a mom feel seen, supported, and truly believed in. These women show up for their families every day, and through this partnership, we wanted to show up for them—not just with products, but with encouragement, belief, and care,”

Baby Gear And Support

At the Create Your Joyful Life event, participants created vision boards focused on the lives they are building. Joie then presented mothers with baby gear items that many had selected for those boards, alongside practical guidance on setting up and using the products safely.

Joie Baby Production--397--1.

“The mothers in our cohort work incredibly hard. They show up for their children, for this program, and for each other every single day. To have Joie and the JLH Fund see that and invest in it, not just for one afternoon but for the whole year, that is what real support feels like. Watching these mothers open gifts they had only dreamed about was something I will never forget.”

Community Investment

The event is part of a broader partnership between Joie and the JLH Fund centered on support for mothers through community-based organizations. The JLH Fund was founded by Jrue and Lauren Holiday and focuses on equitable opportunities for underserved founders.

“When you love your community like family, you do not just write a check and walk away. You invest in the people and institutions that know how to support others the way families do, with trust, patience, and long-term commitment. That is what One Happy Mama does every day, and it is exactly why the JLH Fund is proud to stand behind organizations like theirs, and partners like Joie who understand that real investment means showing up for the whole journey.”