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MSI Reaches No. 80 on 2026 Monitor 200

MSI reaches No. 80 on the 2026 Monitor 200 after rising 44 positions in two years among major U.S. restaurant franchisees.

By Working Wikily Newsroom
Framed Monitor 200 certificate ranking Meauxmentum Strategies and Investments number 80.
Image: Meauxmentum Strategies and Investments, LLC

Meauxmentum Strategies and Investments, known as MSI, has reached No. 80 on the 2026 Monitor 200 ranking of the United States’ largest restaurant franchisees. The Colleyville, Texas-based shared services provider rose from No. 124 in 2024 and No. 96 in 2025, a 44-position gain in two years. MSI supports franchisee groups operating Taco Bell, Wingstop and Chicken Salad Chick restaurants. The company reported more than 136 locations across eight states.

Ranking Measures Franchise Revenue

The Monitor 200 is published by Franchise Times and researched by Restaurant Finance Monitor. It ranks franchisee companies by revenue generated by their franchised restaurants, using operator questionnaires, interviews and public filings where available.

MSI said its rise followed the 2024 launch of its shared services platform. The company attributes its progress to expanding in existing markets, investing in general managers and applying a consistent operating standard across its restaurants.

“This climb belongs to our teams. Every shift covered, every store opened, and every guest served is in that number. Moving from No. 124 to No. 80 in two years tells us the strategy is working — a shared services platform built to carry real growth, expansion in markets where we already have scale and bench strength, and operators who raise the standard as we grow. That combination is a powerful thing, and our people bring it to life every day.”

Troy Morrison, CEO at MSI

Focus Turns To Development

In June, MSI surpassed 135 locations. Chicken Salad Chick also named MSI its 2025 Developer of the Year, while Morrison received the brand’s 2025 Owner of the Year recognition.

The company’s next priorities include development across its three brands, leadership development for operators and consistent guest experiences across its locations.

“Our thanks go to the Restaurant Finance Monitor for the Monitor 200, and for the work the team puts into it each year. The report gives operators like us a clear, honest picture of where we stand in this industry. We are building a company that earns its place on this list every year rather than one that visits it. Our focus now is disciplined development across all three of our brands, deeper investment in leadership development for our operators, and the consistency our guests expect from us on their worst day as much as their best. We are proud of No. 80 — and even more excited about what this team does next.”

Troy Morrison, CEO at MSI

From an announcement by Meauxmentum Strategies and Investments.

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