Kelly Ehlers Launches Nice Girls Win
Nice Girls Win by Kelly Ehlers offers a modern leadership guide for women, with paperback, hardcover, ebook, and audiobook editions.
Kelly Ehlers, founder and CEO of The Evoke Agency and Tease Media, has launched her first book, Nice Girls Win: How Kind Women Can Create the Lives They Deserve. Published by Big Circles Media, LLC on Business Women’s Day, the book presents a leadership model centered on clarity, emotional intelligence, boundaries, and confidence. It draws on Ehlers’ experience building two award-winning, multimillion-dollar companies after being fired while pregnant. The title is available in paperback for $19.99, hardcover for $29.99, and ebook for $9.99, with an audiobook edition also available.
A Challenge To Old Expectations
Nice Girls Win focuses on what Ehlers calls the Invisible Contract, the unwritten expectations that encourage women to say yes, keep the peace, carry extra responsibilities, apologize first, and wait for permission. The book argues that kindness should not require silence, overgiving, or self-erasure.
“I built two multimillion-dollar companies without becoming someone I did not recognize. Women do not need to lean in harder or contort themselves around expectations that were never built for them. Modern leadership is not about overpowering everyone else. It is kindness with a spine.”
Leadership Beyond The Workplace
The book is aimed at founders, executives, mothers, caregivers, partners, and women who feel burdened by being the person expected to handle one more task. It combines personal story with guidance on ambition and leadership without sacrificing a sense of self.
“This is for the woman who built a life everyone admires but quietly wonders where she went inside it. You do not have to become harder to win. Set the boundary and decide what winning looks like for you.”
Reviews And Availability
Kirkus Reviews praised the book’s “honest reflection and actionable ideas.” BookLife Reviews called it a “frank yet inviting self-help narrative.”
For women seeking a more practical version of success, Nice Girls Win offers Ehlers’ case for ambition paired with boundaries, kindness, and self-direction rather than constant sacrifice.
From an announcement by Kelly Ehlers.
