CasePR Launches Litigation Communications Firm

CasePR has launched as a boutique litigation communications firm founded by Lara Miller and Kristen Hoff, the founders of Sky PR and Global Talent PR. The firm provides strategic media support for law firms, plaintiffs, experts and organizations involved in complex legal disputes. It will maintain a selective client roster, with its founders directly involved in strategy, messaging and media outreach throughout engagements. CasePR is representing clients in active litigation and accepting a limited number of new engagements.

Senior Support For Legal Cases

CasePR offers litigation media strategy, case messaging, reporter outreach, media materials, executive and expert positioning, crisis communications and ongoing media monitoring. The firm works particularly closely with plaintiffs and plaintiff-side counsel on matters where public awareness, industry context or corporate reputation may play an important role.

Miller and Hoff bring decades of combined public relations experience, including work involving complex business disputes, reputation-sensitive matters and expert witness engagements. Both founders have also served as expert witnesses.

“Litigation communications require a very different approach from traditional PR. The legal strategy always comes first. Our role is to work closely with counsel, understand what can and cannot be said publicly, and then identify where thoughtful media strategy can support the broader objectives of the case.”

Selective Client Roster

The agency does not take a high-volume approach to litigation public relations. Instead, it selects a limited number of engagements where its team believes strategic communications can make a meaningful contribution.

“We wanted CasePR to stay small, selective and extremely hands-on. Litigation can change quickly, and clients need senior people who understand the case and can respond just as quickly. There are no layers between our clients and the people actually developing and executing the strategy.”

Experience Across Media Markets

CasePR builds on Miller and Hoff’s work operating Sky PR and Global Talent PR, where they developed media strategies and secured earned coverage across national, business, technology, legal and industry publications. The new firm provides strategic communications, earned media relations and reputation support for high-stakes litigation and disputes.