Edible Launches New App and Rewards Program

Edible Arrangements has launched a redesigned mobile app and a four-tier Edible Rewards program for customers ordering gifts. Available on iOS and Android, the app adds gift reminders, tailored recommendations, saved addresses, and quick reordering. The new rewards program lets members earn points on every order and redeem them for discounts, free treats, and app-only perks. Existing members’ points and rewards will transfer automatically, while new members can receive a welcome reward when they enroll.

Tools for Repeat Gifting

The updated app is designed to make the process of finding, ordering, and sending a gift more straightforward. Its personalized features are intended to help customers remember occasions and return to past orders without re-entering delivery details.

Customers can download the app, join Edible Rewards, and find the company’s gifting collection at edible.com.

Four Rewards Tiers

Edible Rewards now has four membership tiers, with more benefits available to customers as they shop. Along with points on purchases, the program includes birthday perks and personalized savings.

“People want gifting to feel easy, thoughtful and personalized - especially in a world where everyone is juggling so much. With the new app and Edible Rewards program, we wanted to create an experience that helps customers remember important moments, discover the right gift faster and feel rewarded every time they come back to us. It's all part of continuing to evolve the brand in ways that better fit how people celebrate today.”

A Combined Customer Experience

The app and loyalty update bring ordering, reminders, recommendations, and rewards into one customer experience. Edible is part of the Edible Brands portfolio, which also includes edibles.com and Rōti® Modern Mediterranean.